"Considered design research that'll make customers, clients (and their pockets) happy"
Design Research
Investing time in researching your market, prior to pen hitting paper, is invaluable.
Creating brands that speak to your consumers isn't always straightforward, but considering your market from the very beginning means valuable development time isn't wasted later in the process.
​
This doesn't mean a quick Google Search of your most obvious competitor, but immersing yourself both inside and outside your industry to find fresh, innovative inspiration.
On Poynt Creative offers an all-inclusive design research service. Our tried-and-tested four-step process entails...
​
1. Firstly, an hour(ish!)-long consultation to discuss your vision for the brand or project.
​
2. Subsequently, setting out research targets to ensure we understand your market inside and out.
3. Next, conducting a bespoke design research process by creating moodboards with various looks & feels, customer profiling and comparable brand exploration. Please see below to fully discover what each of these services entails.
​
4. Then, culminating in an extended feedback meeting to present and discuss the findings and inspiration on which to build the foundations of your brand.
​
Together, this tailored design research will inform your overall brand or project's look and help you skyrocket above the competition.
Our design research service includes:
Moodboard creations
Gathering design tears and inspiration to visualise a specific look for your brand
​
Competitor analysis
Visually researching what your industry competitors are doing to succeed, but more importantly what they're not; this can help define a place for your brand in the market
​
Analogous brand exploration
Investigating brand look & feels outside of your direct industry, but still aligned to your customer's interests - this can ignite new design inspiration
​
Customer profiling
Understanding your customers' interests, purchasing habits and design tastes, to a build brand tailored to them
​
Theme development
Developing a series of potential 'stories' to underpin your brand, giving your customers something to invest in
Get in touch to discuss any specific research requirements for your next creative project.
"On Poynt Creative have been outstanding. I worked with them to develop my brand from scratch. They over delivered throughout the entire process, from the exploratory phase where they take the time to get to know you and what you're looking to achieve, right through the ideation and developments stages."
David Bell - Brand Owner, RE:AL Sports Nutrition
