Brand & Identity | Print & Packaging | Web & Digital
A cafe created to share.
Who is OSCADA?
OSCADA is a Leeds based artisan café. They whip up cracking coffee for young professionals and families looking to drink, eat and socialise – but who also want an Insta-worthy coffee pic ready for ‘the gram’.
Their café signifies a ‘good vibes only’ attitude and makes every modern-day hipster feel welcome. Whether it’s a soymilk latte or a creamy macchiato – OSCADA can do it all and in uber-cool style.
What did they need?
When OSCADA approached On Poynt Creative, they asked us to generate a look and feel suited to their easy-going, inclusive ethos. But, beyond this, they wanted us to embrace their customers’ love for social media and craft “the most Instagrammable café in Leeds.”
So, that’s exactly what we did.
"With OSCADA, we wanted to create a friendly space that customers couldn't help but Instagram. Cups that raised a smile, loyalty cards customers feel compelled to fill in & a cafe vibe that people wanted to be a part of"
Dan Poynton - Creative Director, On Poynt Creative
What did On Poynt Creative provide?
On Poynt Creative took OSCADA’s hipster vision and ran with it. We designed a vibrant aesthetic through crisp, typographic branding and fun, customer-inspired characters that visitors couldn’t help but Instagram.
These quirky designs then continued through their personalised coffee cups and window vinyls, placing their customers at the heart of the brand.
Some of the services we supported OSCADA with were:
Typographic logo design
Colour palette – utilising eye-popping pastel tones
Detailed linework illustrations – nailing that ‘hipster’ vibe
Approachable tone of voice
Considered cup design
Cafe menus and business cards
Unique Instagram post templating
OSCADA is a great example of how On Poynt Creative deliver on a client’s vision while establishing an original aesthetic to stand out from the crowd.