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Peoples Captain brand design

End to End Service | Brand & Identity | Print & Packaging | Web & Digital | Advertising 

man picking up beer peoples captain
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Brewing positivity, one craft beer at a time.


Who is People’s Captain?


People’s Captain is an independent beer brand on a mission to 'brew positivity’. They represent core values of community, positive mental health and know first-hand that great craft beers can create great conversations.


Founder Greg Bateman, a professional rugby player turned ‘beer visionary’, has openly expressed his own struggles with mental health. He found that beer (in moderation!), social spaces and conversation were vital in tackling a problem 1 in 4 of us face each year.


Now, the People’s Captain Foundation – aiming to raise £1 million for mental health initiatives (get yourself involved!) – Greg is determined to help others build healthier and happier lives. One craft beer at a time.

man holding beer in his arms

What did they need?


People’s Captain approached On Poynt Creative at the start of their professional journey. They asked us to develop their brand's over-arching look and feel and help with various other design projects.

What did On Poynt Creative provide?


We were proud to support People’s Captain with our ‘End-to-End Service’ package and quickly became their creative right-hand man – delivering unique solutions to meet all their design needs. Just some of our services included:


  • Detailed illustrative design – inspired by well-known street artist, Nathan Bowen

  • Bespoke 330ml can design & 300ml glass bottle design

  • Considered outer case packaging

  • Social media post templating & engaging animation videos

  • Web design consultancy – to support their new e-commerce platform launch

  • Original brand clothing design

  • Brand guidelines & brand book


People's Captain is a fantastic example of how On Poynt Creative can take a start-up company’s vision and, using the end-to-end service build a brand they (and we) love. Discover more about our End-to-End Service below.

“I would highly recommend On Poynt Creative for their creative vision, work ethic and all-round energy to produce exceptional work. Dan’s never compromised on the quality of work even when deadlines have become tight. On a personal level, he’s exactly the type of person I want to invest in and see succeed. I hope we can have him with us for years to come.”

Greg Bateman - Founder, People's Captain

As part of the People's Captain project, we introduced the brand through a fun and energetic animation.


This was perfect to share across their website and social feeds and to get people talking about People's Captain! 

If you would like to learn more about our animation services, then please get in touch.

nathan bowen character design for beer
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