End to End Service | Brand & Identity | Print & Packaging | Web & Digital | Advertising
Brewing positivity, one craft beer at a time.
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Who is People’s Captain?
People’s Captain is an independent beer brand on a mission to 'brew positivity’. They represent core values of community, positive mental health and know first-hand that great craft beers can create great conversations.
Founder Greg Bateman, a professional rugby player turned ‘beer visionary’, has openly expressed his own struggles with mental health. He found that beer (in moderation!), social spaces and conversation were vital in tackling a problem 1 in 4 of us face each year.
Now, the People’s Captain Foundation – aiming to raise £1 million for mental health initiatives (get yourself involved!) – Greg is determined to help others build healthier and happier lives. One craft beer at a time.
What did they need?
People’s Captain approached On Poynt Creative at the start of their professional journey. They asked us to develop their brand's over-arching look and feel and help with various other design projects.
What did On Poynt Creative provide?
We were proud to support People’s Captain with our ‘End-to-End Service’ package and quickly became their creative right-hand man – delivering unique solutions to meet all their design needs. Just some of our services included:
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Detailed illustrative design – inspired by well-known street artist, Nathan Bowen
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Bespoke 330ml can design & 300ml glass bottle design
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Considered outer case packaging
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Social media post templating & engaging animation videos
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Web design consultancy – to support their new e-commerce platform launch
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Original brand clothing design
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Brand guidelines & brand book
People's Captain is a fantastic example of how On Poynt Creative can take a start-up company’s vision and, using the end-to-end service build a brand they (and we) love. Discover more about our End-to-End Service below.
“I would highly recommend On Poynt Creative for their creative vision, work ethic and all-round energy to produce exceptional work. Dan’s never compromised on the quality of work even when deadlines have become tight. On a personal level, he’s exactly the type of person I want to invest in and see succeed. I hope we can have him with us for years to come.”
Greg Bateman - Founder, People's Captain
As part of the People's Captain project, we introduced the brand through a fun and energetic animation.
This was perfect to share across their website and social feeds and to get people talking about People's Captain!
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If you would like to learn more about our animation services, then please get in touch.
