People's Captain

Delivering the importance of mental health, through beer


Greg Bateman, Rugby Union star turned ‘beer visionary’ had the concept of a beer brand instigating conversations about mental health, but felt it lacked the strong identity and graphics to support his brand mission.


We have supported People’s Captain since the day they began, designing their cans, social content, marketing and event collateral. Greg took advantage of our ‘end-to-end’ package to ensure People’s Captain had a port of call for all design requirements. The brand has received such recognition within the industry that they have won two silver awards at the London BeerAwards for branding, beer taste and purpose.


They continue to go from strength to strength, with activational marketing at Rugby matches, debuting their cask and keg beers forLaine pubs & Punch Taverns and partnering with the likes of Tony’s Chocoloney and Transport for London.

 “On Poynt never compromised on the quality of work even when deadlines have become tight. On a personal level, Dan’s exactly the type of person I want to invest in and see succeed. I hope we can have him with us for years to come.”

Greg BatemanFounder,

People’s Captain

more from our portfolio

with Us?

all initial discovery conversations are absolutely free.