Brand & Identity | Print & Packaging | Design Research | Copywriting
RE:AL Sports Nutrition - RE:FUEL. RE:HYDRATE. RE:COVER.
Who is RE:AL Sports Nutrition?
RE:AL Sports Nutrition is a start-up enterprise, specialising in authentic sports bars and drinks, made for RE:AL athletes. The company's MD, Dave (everybody knows a Dave!), is a seasoned triathlon competitor with a keen interest and knowledge of the nutrition needed for high-level competition.
From the start, Dave spotted a gap in the sports nutrition market. Top-level competitors carefully plan their meals all week. They eat and drink as healthily as possible for six days, only to pump their bodies full of chemical-based, synthetic-tasting energy bars on race day.
Dave says that this is because "it’s just the done thing", but questioned there must be a better way, more in keeping with an athlete's lifestyle, to fuel up?
And so, he set about creating great-tasting bars and drinks made only out of real, natural ingredients with quantifiable results. No chemicals. No added s***.
What did they need?
When RE:AL Sports Nutrition approached On Poynt Creative, they wanted us to completely brand their identity. This included: logo, colour palette, iconography, typography AND even the brand's name!
As a design agency, we guarantee out-the-box thinking and actively take inspiration from beyond a client's direct market. And because Dave is doing something revolutionary in this sector, this became vital to the RE:AL Sport's Nutrition project - ensuring their brand identity was top of its field.
Dave also envisioned the branding flowing effortlessly onto merchandise and also have the versatility to sponsor triathlon events. As a result, the look & feel of the brand needed to be aspirational, ‘sporty’ & dynamic. Something the RE:AL Sports Community would wear with pride.
Here at On Poynt Creative, we offer every client a super personal level of service. We get to know you and everything your brand represents, becoming as passionate about the brand as you are.
With the RE:AL Sports Nutrition project, we became so completely invested in both Dave and his vision that we even created the company name! Dave trusted our creative input 100% and we’ve now built a strong working relationship, helping RE:AL Sports Nutrition continue to grow!
What did On Poynt Creative provide?
On Poynt Creative built on RE:AL Sports Nutrition's innovative look on nutrition and designed something with impact. We utilised a clean iconographic design with strong supporting typography and a brand slogan, to generate branding that was clear and consistent with their message.
This striking aesthetic was perfect to be continued onto clothing and merchandise, make their customers want to be 'RE:AL' athletes too.
Some of the services we supported RE:AL Sports Nutrition with included:
Brand name generation
Iconographic logo design
Colour palette – utilising flavour-defining hues
Supporting typography and iconography
Snappy brand slogan
Considered bar and drink design
Outer packaging e-commerce solutions
RE:AL Sports Nutrition is a great example of how On Poynt Creative can offer an extremely personal level of service and offer creative services to suit all-manner of branding needs.