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Sports nutrition brand design cyclist

Brand & Identity | Print & Packaging | Design Research | Copywriting

real sports nutrition branding



Who is RE:AL Sports Nutrition?


RE:AL Sports Nutrition is a start-up enterprise, specialising in authentic sports bars and drinks, made for RE:AL athletes. The company's MD, Dave (everybody knows a Dave!), is a seasoned triathlon competitor with a keen interest and knowledge of the nutrition needed for high-level competition


From the start, Dave spotted a gap in the sports nutrition market. Top-level competitors carefully plan their meals all week. They eat and drink as healthily as possible for six days, only to pump their bodies full of chemical-based, synthetic-tasting energy bars on race day.


Dave says that this is because "it’s just the done thing", but questioned there must be a better way, more in keeping with an athlete's lifestyle, to fuel up?


And so, he set about creating great-tasting bars and drinks made only out of real, natural ingredients with quantifiable results. No chemicals. No added s***.

sports nutrition packaging design

What did they need? 


When RE:AL Sports Nutrition approached On Poynt Creative, they wanted us to completely brand their identity. This included: logo, colour palette, iconography, typography AND even the brand's name! 


As a design agency, we guarantee out-the-box thinking and actively take inspiration from beyond a client's direct market. And because Dave is doing something revolutionary in this sector, this became vital to the RE:AL Sport's Nutrition project - ensuring their brand identity was top of its field.


Dave also envisioned the branding flowing effortlessly onto merchandise and also have the versatility to sponsor triathlon events. As a result, the look & feel of the brand needed to be aspirational, ‘sporty’ & dynamic. Something the RE:AL Sports Community would wear with pride.

man eating sports nutrition on training bike

Here at On Poynt Creative, we offer every client a super personal level of service. We get to know you and everything your brand represents, becoming as passionate about the brand as you are.


With the RE:AL Sports Nutrition project, we became so completely invested in both Dave and his vision that we even created the company name! Dave trusted our creative input 100% and we’ve now built a strong working relationship, helping RE:AL Sports Nutrition continue to grow!

Branded sports kit cycling jersey

What did On Poynt Creative provide?


On Poynt Creative built on RE:AL Sports Nutrition's innovative look on nutrition and designed something with impact. We utilised a clean iconographic design with strong supporting typography and a brand slogan, to generate branding that was clear and consistent with their message. 


This striking aesthetic was perfect to be continued onto clothing and merchandise, make their customers want to be 'RE:AL' athletes too.


Some of the services we supported RE:AL Sports Nutrition with included:


  • Brand name generation

  • Iconographic logo design

  • Colour palette – utilising flavour-defining hues

  • Supporting typography and iconography

  • Snappy brand slogan

  • Considered bar and drink design

  • Outer packaging e-commerce solutions


RE:AL Sports Nutrition is a great example of how On Poynt Creative can offer an extremely personal level of service and offer creative services to suit all-manner of branding needs.


"On Poynt Creative have been outstanding. I worked with them to develop my brand from scratch. They over-delivered throughout the entire process, from the exploratory phase where they take the time to get to know you and what you're looking to achieve, right through the ideation and developments stages. It felt more like having an internal team than a client-agency relationship. The feedback I have received on the work they delivered for my brand has been universally exceptional."

David Bell, Brand Owner, RE:AL Sports Nutrition

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