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Brand & Identity | Print & Packaging | Design Research

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Simon Carter - quintessentially British menswear with a quirky twist

 

Who is Simon Carter?

 

Simon Carter is a British fashion design brand specialising in men’s accessories and menswear. They exude originality, style and sophistication through all of their designs and take direct inspiration from the vibrant culture of London - where they're based. 

Led by Simon Carter himself, The brand has developed its own quirky style and has been pushing the boundaries of men's fashion since 1985.

 

Symbolising their British heritage is important to the Simon Carter brand. However, doing this in a fun and stimulating way is an absolute must.

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What did they need?

 

On Poynt Creative was asked to design a drinks can to be used at Simon Carter's Covent Garden launch party for their SS20 range of ditsy print shirts.

What did On Poynt Creative provide?

 

We were proud to produce a variety of proposals showcasing Simon Carter's unique prints, brand humour and British heritage.

 

Taking inspiration from their unique aesthetic and brand symbolism, we produced a selection of six ranges, showing how each solution has the potential to accommodate multiple can designs.



The solutions that On Poynt Creative provided were:

  • Brand design

  • Can design

  • Design research

This project is a good example of how On Poynt Creative can take a brand’s identity and build playful, yet professional, concepts, in keeping with its tone and values.

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“On Poynt Creative provided us superb service and devised creative solutions that exactly met the brief. They were attentive throughout the process - continually taking our thoughts and ideas on board - and provided us with an innovative final product we are extremely proud of. We couldn't recommend On Poynt Creative enough!”

Simon Carter - Founder, Simon Carter

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