The Inside Edge

What better experience could there be when navigating the challenge of building commercial teams that nurture their individuals and thrive as a unit than that of the armed forces and professional sport.

 

The Inside Edge is a business run by Callum Davey, ex-Army Captain and his wife, Tammy Beaumont, England Cricketer.

 

They approached On Poynt with a concept of no-nonsense, honest and functional team building advice. No company perks that are meaning less to 90% of the workforce and team days out that fail to get employees engaged.

 

As a design agency, we wanted to capture the essence of this raw, authentic service with distressed textures and black and white imagery. A pop of red flashes a punctuation of personality against an otherwise monochrome aesthetic, meaning the brand is a stark contrast to more commercial, safer and ‘friendlier’ team building businesses.

“I have had a fantastic experience working with On Poynt. Insightful and creative, their portfolio of work is fantastic. Dan really helped us to identify how we wanted our brand to look. I look forward to continuing to work together in the future.”

Callum Davey, Co-Founder

The Inside Edge

more from our portfolio

Fancy
working
with Us?

all initial discovery conversations are absolutely free.