The Inside Edge

What better experience to navigate the challenge of building commercial teams that nurture their individuals and thrive as a unit than that of the armed forces and professional sport.


The Inside Edge is a business run by Callum Davey, ex-ArmyCaptain and his wife, Tammy Beaumont, England Cricketer.


They approached On Poynt with a concept of no-nonsense, honest and functional team building advise. No company perks that aremeaning less to 90% of the workforce and team days out that fail to get employees engaged.


As a design agency, we wanted to capture the essence of this raw, authentic service with distressed textures and black and white imagery. A pop of red flashes a punctuation of personality against an otherwise monochrome aesthetic meaning the brand is a stark contrast to more commercial, safer and ‘friendlier’ team building businesses.

“I have had a fantastic experience working with On Poynt. Insightful and creative, their portfolio of work is fantastic. Dan really helped us to identify how we wanted our brand to look. I look forward to continue to work together in the future.”

Callum Davey

The Inside Edge

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