Doughlicious cookie dough dessert box packaging repeated pattern flat lay in red and blue, packaging design by On Poynt Creative

Dessert packaging design

GOOD ENOUGH TO EAT

The Challenge

Delicious had found early success with cookie dough desserts stocked in retailers like Sainsbury's, best known for their cookie dough balls. They wanted to vary their range with large, shareable cookie dough skillets for dinner parties, and needed packaging that extended their brand across new products while keeping consistency in texture, detail and mouth-watering appeal.

The Approach

We took their brand essence and guidelines and produced packaging that could roll out across multiple flavours, with a sharp eye on consistency, texture and moisture, making the product look good enough to eat straight off the pack. We provided 3D renders and print-ready files so they could pitch the range to supermarket chains and other retailers with confidence.

The Outcome

The packaging helped Delicious take a new product to market and spread their brand further across retail. We have since designed another product for them, a long, thin format, showing how versatile our packaging design is, building fresh products from an existing brand system while staying true to the look and feel customers already recognise.

Doughlicious Chocolate Chip and Cookies and Cream cookie dough dessert boxes side by side packaging photography, packaging design by On Poynt Creative
oughlicious Instagram social media post mockup showing multiple cookie dough dessert box flavours, packaging and social design by On Poynt Creative
Doughlicious Cookies and Cream cookie dough dessert box packaging 3D render on red background, packaging design by On Poynt Creative
oughlicious cookie dough box packaging 3D render mockup with Perfect for Sharing badge, packaging design by On Poynt Creative
Doughlicious baked cookie dough skillet packaging dieline design with chocolate chip flavour artwork, packaging design by On Poynt Creative
Doughlicious cookie skillet packaging design with warm gooey cookie and spoon photography, packaging design by On Poynt Creative
Client perspective

“n/a”

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