Branding
Two Funky is a stalwart of Leicester's nighttime culture, a venue hosting gigs, DJ sets and events for many years. Its branding had been in place a long time and felt urban, dated and a little unconsidered. They wanted something fresher that captured the vibrancy of the scenes in their space, and could stretch across events, radio and venue hire.
We drew on the energy of the venue, from confetti dropping mid-set to the huge range of artists coming through the doors, and built typography with real push and pull. The brand was designed to spin off sub-categories for their different spaces, then rolled out across signage, uniforms, social media templates and even video filters, keeping brand consistency across everything they do.
The rebrand has become a successful, evolving brand for Two Funky, one they keep building on to push their tone of voice further. They continue to develop the foundations we set, exploring new ways to bring value and personality to their events. It is music venue branding designed to grow with a busy, ever-changing live and nightlife space.
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