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Youth adventure brand refresh
MADE FOR THE WILD
The Challenge
Endeavour Adventures, a successful youth adventure holiday business, wanted to sharpen a brand that had served it well but felt dated. The owner wanted something fresher and more distinctive that captured the narrative of the adventures themselves, gave the business more personality, and reflected the exploration, wilderness and challenge at the heart of what they offer to young people.
The Approach
We built the brand around scout-style badges that celebrated exploration, hikes and time in the wild, with a confident, Bear Grylls-esque tone of voice. It was a light-touch refresh, updating rather than replacing key assets like the logo, then extending it into brochures, roller banners for student union events, social frames for user generated content and templates to brand individual adventures online.
The Outcome
The refreshed brand now looks far more commercial and trustworthy, reassuring young people and parents investing in premium adventure holidays, especially in a post-COVID travel market. It has already helped the business partner with high-profile challenges, including a series of runs across Africa with the Hardest Geezer. The brand refresh gave a proven outdoor business the credibility to match its ambition.
Client perspective
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