Illustration
Everards is a proud Leicester brewery with over 100 years of history, producing short-run, limited beers. From summer 2025 they needed a run of pump clip and tap badge designs that reflected each beer's individual taste profile, delivered at pace so new brews could reach their own bar, affiliate bars and website without delay.
We designed more than ten pump clips over a short space of time, each built around the beer profiles the Everards team were producing. Every design used entirely original illustration, as you can see in the build videos on our site, and we liaised closely with the brewery to keep everything moving quickly and accurately for each release.
The result was a steady stream of completely original, illustration-led pump clip designs that got beers onto the bar and taste profiles onto the website on time, run after run. It is a great example of fast, original packaging and label design for a historic brewery, and the kind of ongoing creative partnership we love to build.
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WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
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