Retail
An offshoot of our packaging relationship with Gymshark, the Stratford store needed a design agency that cared deeply about typography, consistency and the brand output Gymshark expects. The challenge was a point-of-sale system that could flex across every shape and size of in-store signage, while staying tightly on brand as the retail concept rolled out to new locations.
We built a restricted, tightly ruled system for all in-store POS and signage, then produced the guidelines to govern it. Delivered in Figma with editable files, it let the Gymshark team make changes in-house as new stores came online, while we supported with any internal updates and creative concepts for signage, keeping every location precisely consistent.
The system has since rolled out to Regent Street and New York, holding the same tight consistency across every store. It is a strong example of retail POS and signage design built as a scalable system, giving a major brand the structure to expand into new locations without ever losing control of the details.
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View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®