Branding
IKE Tech's software handles age verification for age restricted products and makes sure only legitimate goods clear customs. The brand they came to us with was built by technologists for technologists: tech driven, not especially friendly, and difficult for anyone outside the business to decode. Given the software eventually asks consumers to share identification, and given nicotine can be a taboo category, the brand had to feel serious and trustworthy without being cold or off-putting.
We kept the foundations, the core colours and the overarching brand lockup, and evolved everything around them. Corners were curved, the typeface softened and rounded, and the palette lightened, all aimed at making a serious piece of technology feel like something on the consumer's side rather than something to be wary of. We reframed the narrative too, shifting it away from the technology and towards the problem it solves and the people it protects. Full brand guidelines were built to hold that consistency as the business grows.
IKE Tech has since gone through a significant period of growth and is a very different business to the one we started with, now seeking investment as demand for age gated products increases. We work with them on a retained basis, building decks and presentations for conversations with major players across age restricted industries, and continuing to evolve the brand from a tech narrative into a clear, customer facing story.
“N/S”
— n/s
Related work
Selected by category with a curated fallback so there is always something relevant to continue to.
We partnered with Gymshark to organise a complex network of packaging, trims, labels and product information into one connected global resource. The result gives internal teams, suppliers and manufacturers the clarity they need to work efficiently, consistently and creatively.
View Project
Zelus had created a sparkling protein drink that felt lighter and easier than traditional shakes, but the brand still looked clinical and medicinal. We evolved the identity into something energetic, social and full of personality, giving the product a stronger platform for growth beyond conventional gym culture.
View Project
A bright, punchy Shopify website built on the brand we created for a vibrant drinks brand. Bold RGB colour and brand-led tone drive direct and bulk ordering, opening a promising new sales channel with padel and badminton clubs.
View Project
Designed and produced a comprehensive inheritance tax planning guide for Mattioli Woods, translating complex financial information into an accessible, client friendly publication.
View Project
Retail product packaging for Gymshark's move from ecommerce into stores. We ran a branding-style process across three creative routes, then rolled out packaging across every SKU on an ongoing retainer, keeping the shelf experience as considered as the brand.
View Project
Mouth-watering packaging for a cookie dough dessert brand extending into shareable skillets. We built a flexible system across flavours with 3D renders and print-ready files, making the product look good enough to eat and ready to pitch to retailers.
View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®