N/AN/A
Nootropic energy drink branding
FUEL THE FOCUS
The Challenge
Neuro is a natural nootropic energy drink using ingredients like lion's mane to fuel both the gym and gaming markets, where lifters need energy for heavy weights and gamers need it for reaction speed. The team had a striking skull image in mind and needed a brand that could own the underexplored gaming space as well as the gym.
The Approach
We worked that skull into an iridescent identity that popped in the dark environments where the drink lives, from gyms to bedrooms lit by a games console. Neon pink ran through the eyes, and the graphics fragmented like a video game defragmenting on screen. The tone of voice leaned into an if-you-know-you-know gaming culture, technical and moody throughout.
The Outcome
Neuro has become very successful for a smaller brand. We have gone on to develop their event space, designing a trade show stand and exploring brand activation, and they are now working with major names. It is a brand we feel we have real grounding with, built on foundations designed to help them attack the energy drink space with confidence.
Client perspective
“n/a”
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