Branding
Round Corner Brewing already had an acclaimed product and a strong reputation for doing things properly. What it lacked was a clear story connecting the brand to the care, craft and character behind the beer. The identity needed greater purpose, giving the team something distinctive to stand behind and drinkers something meaningful to connect with.
We worked closely with the founders to uncover what made Round Corner special, particularly its commitment to doing things properly, with care and craft. We translated that thinking into a clear brand story, tone of voice and values, then developed practical guidelines and creative tools to make it consistent across every touchpoint.
Round Corner now has a more refined, story driven brand that reflects the quality and character of the beer. These foundations have shaped packaging, campaigns, new products and retail, creating a more consistent experience wherever the brand appears. Our ongoing partnership continues to support its growth with clarity, confidence and creative consistency.
“OnPoynttookthetimetounderstandwhatmakesRoundCornerdifferentandhelpedusputintowordswhathadalwaysbeeninstinctivetous.Theygaveusaclearerstory,toneofvoiceandsetofprinciplesthatnowguidehowthebrandshowsupacrosseverythingwedo.Sincethen,theyhavebecomeatrustedcreativepartner,supportingusacrosspackaging,campaigns,retailandnewproductlaunches.Theyunderstandthebrand,challengeuswhenneededandconsistentlyproduceworkthatfeelsunmistakablyRoundCorner.”
— Round Corner Brewing
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View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®