An established restaurant group wanted to launch a pizza and fast food kiosk in a busy shopping centre, and needed a concept with a genuine sense of fun. The idea: buy a slice, roll a dice, maybe win another. The challenge was turning that playful mechanic into a full retail food brand that could stand out in a crowded food court and scale.
We built a bold Las Vegas themed identity around the roll a dice, win a slice concept, designing the kiosk, signage, uniforms and social content. Small touches brought it to life, like order tickets that doubled as voting slips for playful polls such as pineapple on pizza. We also supplied print-ready, manufacture-ready artwork to keep the restaurant branding consistent across every touchpoint.
Since launch the kiosk has expanded fast, opening in Oxfordshire and moving into London, with our design assets supporting each new site and holding brand consistency throughout. It is a strong example of restaurant and retail branding built to test an idea and scale it, proving how considered hospitality branding can turn a simple food concept into a growing chain.
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WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®