Branding
Mit has run tuition businesses for years, and Spark Vale Academy is her local offering, a school for students with special learning needs. The brand she had felt stark and, if we are honest, a bit dull for what she actually provides. She needed something with character and warmth that would still stand up to scrutiny when Ofsted walk through the door.
We paired an authoritative, content led tone of voice with a far warmer visual world. Colour does most of the lifting, with a palette that harks back to Spark Academy's past but carries much more energy and punch. Illustration was kept purposeful, built around the school itself and the way children grow through their time there. The logo was drawn to feel soft and approachable. Throughout, we leaned towards lifestyle rather than institution, because the students at Spark Vale have not got on with the average school, and the last thing this brand should do is remind them of one.
We rolled the brand out well beyond the logo: event merchandise, the storefront in Leicester, presentation decks, letterheads and full business stationery. Spark Vale now has a consistent identity across everything a parent, a student or an inspector is likely to see, and it manages to feel reputable and genuinely wholesome at the same time.
“n/a”
— n/a
Related work
Selected by category with a curated fallback so there is always something relevant to continue to.
A fresh, geometric rebrand for an e-learning platform that felt like it could be plugged and played together. Vivid, punchy colour gave real standout across event collateral, stationery and a website, helping the business win bigger tenders and look more established.
View Project
Flexible marketing and graphic design support for a household-name drinks brand during a gap in their in-house team. We produced social campaign renders, imagery and video, and helped bring a major packaging refresh together into one cohesive new look.
View Project
A marketplace giving club players the pro experience and small UK bat makers a route to a national audience. Traditional at heart, built to sell.
View Project
A bold rebrand for a team training business founded by an ex-Army captain and England cricketer. Concrete textures, distress and sharp typography blend sport and military into one confident brand identity, complete with full guidelines built for future growth.
View Project
A scout-badge inspired brand refresh for a youth adventure holiday business. We updated the logo and built brochures, roller banners and social frames, giving a proven outdoor operator a fresher, more commercial and more trustworthy look built for growth.
View Project
Illustration-led branding for a Leicester Black heritage charity's flagship Black History Month events. We gave each event its own identity across a brochure, posters, leaflets and merchandise, creating cohesive assets the charity now owns and reuses year after year.
View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®