Branding
TDR is one of the biggest independent bridal retailers in the UK, based near Birmingham and heavily awarded. But their branding had grown so varied and wide that you couldn't easily tell what the brand actually was. They came to us to refine it, going back to basics and rediscovering the story behind a much-loved bridal business.
We revisited the owner's story, drawing on ribbons, regality and the silk of the dresses to rebuild something refined and grounded in tactility, in the emotion of seeing the dress for the first time. We built the full brand, from typography and gift boxing to website and social, including a bespoke floral print used across wallpaper, tissue paper and packaging.
During the process TDR also rebranded their retail space, which we helped kit out to match. The brand has gone from strength to strength, with a much stronger presence at shows, fresh awards and a reputation kept firmly intact. It is refined bridal and retail branding that finally reflects the quality and emotion of the experience they offer.
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View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®