Mountain Warehouse The Climb video storyboard collage with staff interview clips and store front tablet mockup, video and brand design by On Poynt Creative
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Gamified retail training platform

LEARNING, LEVELLED UP

The Challenge

Mountain Warehouse's learning and development team approached us for a portal to hold training courses for their retail store staff. They wanted something more engaging than a standard platform, so people actually wanted to complete it. The challenge was to gamify learning and development in a way that motivated staff and measurably improved performance on the shop floor.

The Approach

We pitched the course as a climb to the pinnacle of customer service, gamifying the journey with badges, rosettes and tools earned on the way from junior to expert. Built in Figma and pushed into a live app, it was trialled in ten stores, supported by branded stationery, checklists for managers and on-site video with spot-the-difference and other interactive touches.

The Outcome

Across the ten trial stores, conversion rose by 1.3% compared with wider shop floors outside the trial. Mountain Warehouse were impressed enough to take the platform in-house and develop it further, with our support on branding, interface and content. It shows how gamified learning and development design can drive real, measurable results in a retail environment.

Mountain Warehouse The Climb Train Learn Lead booklet cover mockup with family hiking photography, brand and print design by On Poynt Creative
Mountain Warehouse The Climb e-learning platform screens mosaic showing modules, quizzes and coaching cards, web design by On Poynt Creative
Mountain Warehouse The Climb app screen held in hand showing course module cards, app and brand design by On Poynt Creative
Mountain Warehouse The Climb mobile app UI mockup showing quiz modules and Bronze medal achievement screens, app and brand design by On Poynt Creative
Mountain Warehouse The Climb staff coaching cards for Greet and Connect, Look and Feel, Product Choice and Farewell training, brand design by On Poynt Creative
Mountain Warehouse The Climb staff reward programme lanyard ID badges in Bronze Silver and Gold levels, brand design by On Poynt Creative
Client perspective

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