Branding
The Inside Edge was founded by an ex-Army captain and an England cricketer building a team-building and motivation business, drawing on two worlds where high-performing teams thrive. They needed a rebrand that spoke to both the sporting arena and the military, felt sharp and credible, and set the business up for future growth as its founders moved into a new chapter.
We ran them through a full rebrand, blending both worlds into one identity. Concrete texture, distress and sharp, dynamic typography met bold black and white imagery that looked ripped from the pages of a sports magazine. The result was a complete brand guideline set covering everything from uniform to social, giving the business a confident, ownable look built for scale.
The finished brand identity was so well structured that the founders could take it away and build their own website with confidence, showing how a brand we create stays powerful in a client's own hands. With clear guidelines, imagery and assets in place, The Inside Edge was set up for growth and ready to compete in the team performance space.
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View ProjectCREATIVE & BRANDING AGENCY
WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN
2026®