Visit Leicester Tourism Growth Plan 2026-2031 brochure cover and inside spread, print design by On Poynt Creative
N/AN/A

Editorial tourism brochure design

WORTH READING

The Challenge

Every couple of years Visit Leicester produces a brochure around its tourism and city-centre growth plan, presented to stakeholders like the mayor and local councillors. Historically these documents were dry, hard to read and felt like council paperwork. The challenge was to turn a stakeholder report into a piece of literature people actually wanted to read.

The Approach

Taking cues from publications like Creative Review, we gave the brochure a genuine editorial feel. Local imagery was cropped in a sophisticated way, bold condensed fonts anchored the headings, and a clear column structure made everything more readable. We also produced it as a digital PDF for email and their website, and arranged print through our strategic partners.

The Outcome

Feedback from Visit Leicester was fantastic, and they keep coming back to work with us on new projects in their pipeline. The brochure features regularly in our portfolio as a lovely example of typographic, editorial layout, and shows how we can turn a functional tourism document into something people are proud to hand over and happy to read.

Visit Leicester tourism brochure page layout overview showing Welcome, Distinctive Destination and Improving Productivity spreads, print design by On Poynt Creative
Visit Leicester tourism brochure spread design with 'An Offer for the Future' headline, print design by On Poynt Creative
Visit Leicester Tourism Growth Plan 2026-2031 brochure front cover design, print design by On Poynt Creative
Visit Leicester tourism brochure contents page design with statue imagery, print design by On Poynt Creative
Visit Leicester tourism brochure spread showing visitor economy statistics on the 'Where We Are Now' page, print design by On Poynt Creative
Visit Leicester tourism brochure spread highlighting Bradgate Park, Twycross Zoo and National Space Centre, print design by On Poynt Creative
Client perspective

“n/a”

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