BRANDCREATION

We spend real time with the people who matter, founders, decision-makers and the wider team, to uncover the story behind your brand. Together we map your vision, purpose, market and audience, building the foundation that every creative decision is measured against. No guesswork, no assumptions, just a clear picture of what we're building and why.

This is where ideas get messy on purpose. Using everything from discovery, we concept a range of brand positioning routes, each pointing your business in a different direction. It's a chance to react, weigh things up and feel out the right territory before anything gets locked down.

With a direction chosen, we sharpen the thinking behind it. Positioning, personality, tone of voice and the core messaging that gives your brand a point of view. These are the rules that keep everything consistent as you grow, so the brand still sounds and feels like you whether it's a billboard or a bio.

Now the strategy becomes something you can see. We develop distinct creative stories, each with its own look and feel, spanning logo, typography, colour and imagery, so you can see how each one lives in the real world. One may feel familiar, one may challenge you, and one often opens a door you didn't expect.

We sit down with you, review the routes and pull out the elements that resonate most. There's usually something right in each direction, so this stage is about carefully shaping those pieces into one clear, cohesive identity. We iterate, tighten and polish until every detail earns its place.

With the brand finalised, we prepare and hand over everything you need to start using it straight away. Finished logo files, visual assets, templates and the supporting elements that make up the identity, all organised and ready to go. You leave with a brand you can actually run, not just admire.

A typical brand creation project includes discovery, brand strategy and positioning, messaging, a full visual identity (logo, colour, typography, graphic elements), and brand guidelines. We can also extend into the applications you need - packaging, website, social and print.

Don't swear! Absolutely not. A logo is one part of a much bigger system. Real brand identity is the strategy, personality, messaging and full visual toolkit that make you recognisable and consistent everywhere you show up, of which the logo is just the signature.

We work through six stages: Discover, Explore, Define, Create, Refine and Activate. We start by understanding your business and audience, explore directions, define the strategy, create the identity, refine the chosen route with you, then activate it across everything you need.

Most brand identity projects take around 8 to 12 weeks, depending on how much strategy and how many applications are involved. We agree the schedule upfront so you know each milestone.

Brand creation projects typically range from £6,000 to £30,000 depending on scope. A focused identity sits at the lower end, a full strategy-led brand with applications at the higher end. You get a clear proposal with deliverables and investment before we start.

Yes. Brand strategy, positioning, tone of voice and messaging are part of how we build a brand. We shape what you say and how you sound, not just how you look.

Yes. We deliver clear, practical brand guidelines so anyone (your team or future suppliers) can apply your identity correctly and keep it consistent as you grow. Check out some of our projects where you can see the guideline documents we have produced.

We're a strategic branding agency offering brand strategy, brand identity, packaging design, website design and build, graphic design, and ongoing creative support. We can lead a complete project end to end, propose a short sprint of hourly design services, or work as your integrated design team through a retention model.

We treat every project as a brand problem first and a design job second. We start with strategy, commercial value and customer journey - then design, so the work doesn't just look good, it does the job. You deal directly with the people doing the work, and everything is built to be used consistently long after launch.

Ambitious businesses that want to grow, evolve or communicate more clearly. This means from start-ups laying their first foundations to established national brands. What our clients share isn't a sector or a size (albeit we do have a portfolio geared towards certain industries as a matter of organic word of mouth discussions) it's that they're ready to invest properly in getting their brand right.

Yes we do, we love start-ups. We work with start-ups that are serious about building a strong brand from day one, and we shape the level of the engagement to suit an early-stage budget while still giving you foundations you won't outgrow in a year.

We're based at LCB Depot in Leicester and work with clients across the UK and beyond. Most collaboration happens remotely with calls and shared previews. We do prefer to meet in person, so we'll always try and get to see you before we start working together to make sure we are a good match!

Every project is quoted individually against what you actually need (no bloated packages) and you get transparent, fixed pricing before any work begins, unless you want to simply put a smaller project 'on the clock'.

Most branding design projects take between 8 and 12 weeks from kick off to delivery, depending on size and scope. We agree a clear timeline upfront so you always know what's happening and when. Websites can take slightly longer depending on site size and content provision.

We start by understanding your business and goals, then define a strategic direction, develop the creative, refine the chosen route with you, and deliver the final assets ready to use. Every process we run has a step by step guide on our service pages. You're involved at every stage, no big reveal at the end that misses the mark.

Simply, just a conversation to begin with. From there we run a short discovery stage to understand your business, your audience and your ambitions, and we'll tell you clearly what we need from you at each step.

You get everything you need to use your brand with confidence. That's final files, guidelines, and a handover so your team knows how to apply it. We're also on hand afterwards if you need support or want to keep working together. We don't just disappear and we will check back in with you after a couple of months to make sure everything is as expected.

Yes. Many clients keep us on through a monthly retainer for regular design work. These are jobs such as social, campaigns, print, updates so you have a creative team on call without hiring in-house. Retainers start from £1,500 and are shaped around what you need.

Get in touch and tell us about your business, what you're trying to achieve, and any important timings. We'll set up an initial conversation and take it from there. Contact us via email, phone or through any social channel.