PACKAGING

We get under the skin of the product itself, what it is, who it's for and where it's fighting for attention. We look at the category, the competition and the shelf it has to win on, so every decision that follows is grounded in how people actually shop, not guesswork.

This is where we push the format wide open. We sketch a range of creative routes covering structure, shape, hierarchy and shelf presence, each taking the product in a different direction. It's the chance to react, compare and feel out the right territory before anything gets locked down.

With a route chosen, we sharpen the thinking behind it. Structure, materials, finish and the hierarchy that tells your story in the half-second someone spends scanning a shelf. These are the rules that keep the range consistent, whether it's one SKU or fifty.

Now the concept becomes something you can hold. We build the full packaging system across artwork, typography, colour, imagery and dielines, and show how it lives across the whole range and out in the real world. One route may feel familiar, one may challenge you, and one often opens a door you didn't expect.

We sit down with you, review the routes and pull out what's working hardest. Then we tighten every detail, proofing the artwork, checking the dielines and pressure-testing it against the shelf, until it's cohesive, correct and ready for print.

With the design finalised, we prepare production-ready artwork and hand over everything your printer needs, from correct dielines and specs to finishes and files, all set up to run. We can work directly with your print partner to check proofs and sign off, so what leaves our studio is exactly what lands on shelf.

We are a strategic branding agency offering brand strategy, brand identity, packaging design, creative campaigns, website design and development, and ongoing creative support. We can lead a complete project or support you with a specific part of your brand.

It depends on scope, but most brand and design projects run between 4 and 10 weeks from kickoff to delivery. We’ll give you a clear timeline up front and keep you updated at every stage.

We work with ambitious businesses that want to grow, evolve or communicate more clearly. Our clients range from emerging brands to established national organisations across a variety of sectors.

Every project is quoted individually based on what you actually need — no bloated packages. Once we understand your goals we’ll send a transparent proposal with fixed pricing.

Yes. We work with start ups that are ready to invest properly in their brand and build strong foundations for growth. We can help define the strategy, positioning, identity and key materials needed to launch with confidence.

A conversation. From there we’ll run a discovery session to dig into your business, audience, and ambitions. The more honest you are, the sharper the result.

No. We are based in Leicester but work with clients across the UK and beyond. Meetings and workshops can take place in person or remotely, depending on what works best for the project.

Absolutely. We work with clients wherever they are — most of our collaboration happens remotely, with calls and shared workspaces keeping everything on point.

The cost depends on the scope, complexity and level of support required. Once we understand your business and what you need, we will provide a clear proposal outlining the recommended approach, deliverables, timings and investment.

You get everything you need to use your brand with confidence — files, guidelines, and support. We’re also here for whatever comes next, from campaigns to ongoing design.

Timings depend on the size and complexity of the project. At the outset, we will agree a clear schedule covering each stage, from discovery and strategy through to creative development, refinement and final delivery.

Every project is shaped around the needs of the business. A typical branding project may include discovery, brand strategy, positioning, messaging, visual identity, creative applications and brand guidelines. Your proposal will clearly set out what is included.

We begin by understanding your business, audience, market and ambitions. From there, we define the strategic direction, develop the creative identity, refine the chosen route and create the assets and guidance needed to use the brand consistently.

A rebrand involves a more fundamental change to how a business is positioned, presented and understood. A brand refresh evolves selected elements of an existing identity while retaining the parts that still have value and recognition.

Yes. Not every business needs to start again. We can assess your existing brand, identify what is working and evolve the areas that no longer reflect the quality, direction or ambitions of the business.

Yes, but we see a logo as one part of a wider brand identity. We consider the complete system around it, including colour, typography, imagery, messaging and how the brand will work consistently across different applications.

Yes. Our branding projects can include clear, practical brand guidelines covering how to use your identity consistently. The exact content will depend on the project and may include your logo, colours, typography, imagery, tone of voice and example applications.

Yes. We create packaging for new products and help established brands refresh or expand existing ranges. Our work can cover the creative concept, packaging system, range architecture, mockups and final artwork.

Yes. We can prepare final packaging artwork to the specifications supplied by your printer or manufacturer. We can also liaise with production partners to help ensure the approved design is set up correctly for print.

Yes. We develop creative campaign ideas and roll them out across the channels your audience will see. This can include digital advertising, social content, print, point of sale, launch materials and other campaign assets.

Yes. We design and build websites that bring the brand to life while making the experience clear and easy to use. Our website projects can include strategy, structure, user journeys, design, development, content support and launch.

Yes. We build websites with a content management system so your team can update agreed areas such as pages, projects, case studies, news and team members. We will explain how the system works before the website goes live.

Yes. We can arrange website hosting and provide ongoing support after launch. The right setup will depend on the website, the technology used and the level of support your team requires.

Yes. We support businesses that need regular access to our creative team through ongoing retainers. This can cover campaign materials, brand rollout, presentations, digital content, packaging updates and other day to day design requirements.

Get in touch and tell us a little about your business, what you are looking to achieve and any important timings. We will arrange an initial conversation to understand the opportunity and recommend the most appropriate next step.