PACKAGING

We get under the skin of the product itself, what it is, who it's for and where it's fighting for attention. We look at the category, the competition and the shelf it has to win on, so every decision that follows is grounded in how people actually shop, not guesswork.

This is where we push the format wide open. We sketch a range of creative routes covering structure, shape, hierarchy and shelf presence, each taking the product in a different direction. It's the chance to react, compare and feel out the right territory before anything gets locked down.

With a route chosen, we sharpen the thinking behind it. Structure, materials, finish and the hierarchy that tells your story in the half-second someone spends scanning a shelf. These are the rules that keep the range consistent, whether it's one SKU or fifty.

Now the concept becomes something you can hold. We build the full packaging system across artwork, typography, colour, imagery and dielines, and show how it lives across the whole range and out in the real world. One route may feel familiar, one may challenge you, and one often opens a door you didn't expect.

We sit down with you, review the routes and pull out what's working hardest. Then we tighten every detail, proofing the artwork, checking the dielines and pressure-testing it against the shelf, until it's cohesive, correct and ready for print.

With the design finalised, we prepare production-ready artwork and hand over everything your printer needs, from correct dielines and specs to finishes and files, all set up to run. We can work directly with your print partner to check proofs and sign off, so what leaves our studio is exactly what lands on shelf.

Both. We create packaging for brand-new products from concept, and help established brands refresh, extend or bring consistency to existing ranges.

Yes. We take packaging from concept all the way to final, print-ready artwork built to your printer's specification, so it goes to production without a hitch.

We can work with your existing printer and liaise with them on specs and production, or point you to trusted production partners if you don't have one, whatever makes the process smoother.

The product details, any existing brand assets, your printer's specification if you have one (dimensions, materials, print method), and a sense of the range and where it'll sell. We'll guide you through anything you're unsure about.

Most packaging projects take around 3 to 8 weeks depending on the number of SKUs and rounds of refinement, plus print production lead time. We'll set out the schedule at the start.

Packaging projects typically range from £1,500 to £8,000 depending on the number of products and complexity. We quote per project once we understand the range.

We're a strategic branding agency offering brand strategy, brand identity, packaging design, website design and build, graphic design, and ongoing creative support. We can lead a complete project end to end, propose a short sprint of hourly design services, or work as your integrated design team through a retention model.

We treat every project as a brand problem first and a design job second. We start with strategy, commercial value and customer journey - then design, so the work doesn't just look good, it does the job. You deal directly with the people doing the work, and everything is built to be used consistently long after launch.

Ambitious businesses that want to grow, evolve or communicate more clearly. This means from start-ups laying their first foundations to established national brands. What our clients share isn't a sector or a size (albeit we do have a portfolio geared towards certain industries as a matter of organic word of mouth discussions) it's that they're ready to invest properly in getting their brand right.

Yes we do, we love start-ups. We work with start-ups that are serious about building a strong brand from day one, and we shape the level of the engagement to suit an early-stage budget while still giving you foundations you won't outgrow in a year.

We're based at LCB Depot in Leicester and work with clients across the UK and beyond. Most collaboration happens remotely with calls and shared previews. We do prefer to meet in person, so we'll always try and get to see you before we start working together to make sure we are a good match!

Every project is quoted individually against what you actually need (no bloated packages) and you get transparent, fixed pricing before any work begins, unless you want to simply put a smaller project 'on the clock'.

Most branding design projects take between 8 and 12 weeks from kick off to delivery, depending on size and scope. We agree a clear timeline upfront so you always know what's happening and when. Websites can take slightly longer depending on site size and content provision.

We start by understanding your business and goals, then define a strategic direction, develop the creative, refine the chosen route with you, and deliver the final assets ready to use. Every process we run has a step by step guide on our service pages. You're involved at every stage, no big reveal at the end that misses the mark.

Simply, just a conversation to begin with. From there we run a short discovery stage to understand your business, your audience and your ambitions, and we'll tell you clearly what we need from you at each step.

You get everything you need to use your brand with confidence. That's final files, guidelines, and a handover so your team knows how to apply it. We're also on hand afterwards if you need support or want to keep working together. We don't just disappear and we will check back in with you after a couple of months to make sure everything is as expected.

Yes. Many clients keep us on through a monthly retainer for regular design work. These are jobs such as social, campaigns, print, updates so you have a creative team on call without hiring in-house. Retainers start from £1,500 and are shaped around what you need.

Get in touch and tell us about your business, what you're trying to achieve, and any important timings. We'll set up an initial conversation and take it from there. Contact us via email, phone or through any social channel.