
Start Up & SME Branding Services
The key to success is building a brand presence, better than your competitors.



Our Branding Process
1

Design Research and
Brand Positioning
Investing time in researching your market, prior to pen hitting paper, is invaluable.
2

Initial Concept Designs
Ensuring we have thought around the brief, including the client in conversations to evaluate initial thoughts.
3

Brand Development
Taking those initial designs and developing them into brand story options to inject concepts with life and content.
4

Brand Roll Out
We roll out your brand to get you kick started, all logos, brand guideline sheet and the odd social post thrown in!
What areas are included in 'branding'?

Logo Design
The single most important piece of graphic design your business owns. Allow us to design you a mark that brings your business alive!

Tone of Voice
Speak to customers in the right way! It's not always as obvious as it seems, our brilliant copywriting speaks more effectively to a market.

Colour Palette
The right colour palette influences your customer more than you know. Make sure your brand emotes an identity with our colour expertise.

Iconography
Shout from the rooftops about your features and benefits. Our designers bring clients loads of style options to suit your brand.

Illustration
An illustration style is like hand-writing. It is as distinctive for brands as their tone of voice or logo. Make sure its On Poynt!

Photography
On Poynt can suggest and art direct photoshoots for your brand. Whether it's lifestyle, studio or brand. We've got it covered.
Just some of our Start-Up Brands









Start Up Branding that creates recognition is key for small to medium enterprises. They have to create a brand identity, stand out from the crowd, and attract customers.
Start up branding can be a challenge, but it's essential for businesses to get right. The right branding can help businesses to build trust, establish credibility, and stand out from the competition.
On Poynt create a strong, distinctive brand identity that customers will remember and recognise. By getting start up branding right, businesses can set themselves up for success.
"Branding start-ups
is one of our specialities."
We love nothing more than working with people who are passionate and excited about their projects, and start-up entrepreneurs are always exactly that. We are completely collaborative and know how much faith our start-up clients put in On Poynt when entrusting us with their vision. We never fail to repay that in abundance.
Dan Poynton, MD, On Poynt Creative

Don't just take it from us!

“On Poynt Creative over delivered throughout the entire branding process. They take the time to get to know you and what you're looking to achieve, right through the ideation and developments stages - it felt more like having an internal team than an agency.
The feedback I have received on the work they delivered for my brand has been universally exceptional.”
David Bell - Brand Owner, RE:AL Sports Nutrition