REBRANDING

We spend real time with the people who matter, founders, decision-makers and the wider team, to understand the brand you have and the business it needs to serve now. Together we map where you are, where you're heading and what's stopped working, so we know exactly what to keep, what to lose and why. No guesswork, no assumptions, just an honest picture of the brand and the business behind it.

This is where ideas get messy on purpose. Using everything from discovery, we concept a range of directions for the new brand, each pointing your business somewhere different. It's a chance to react, weigh things up and feel out how far to push and how much to carry forward before anything gets locked down.

Refreshed positioning, personality, tone of voice and the core messaging that gives the new brand a clear point of view. These are the rules that keep everything consistent as you grow, so the brand still sounds and feels like you whether it's a billboard or a bio.

Now the strategy becomes something you can see. We develop distinct creative stories, each with its own look and feel, spanning logo, typography, colour and imagery, so you can see how each one lives in the real world. Each one moves you on while holding onto the recognition you've already earned. One may feel familiar, one may challenge you, and one often opens a door you didn't expect.

We sit down with you, review the routes and pull out the elements that resonate most. There's usually something right in each direction, so this stage is about carefully shaping those pieces into one clear, cohesive identity. We iterate, tighten and polish until every detail earns its place.

With the new brand finalised, we prepare and hand over everything you need to make the switch. Finished logo files, visual assets, templates and the supporting elements that make up the identity, plus a clear plan for rolling it out everywhere your brand shows up. You leave with a brand you can actually run, and a smooth transition from the old to the new.

A rebrand is a more fundamental change to your positioning, strategy and identity, while a refresh evolves selected elements, often the visuals, while keeping the equity you've already built. We'll advise honestly on which you actually need, because a full rebrand isn't always the right call.

Common signs are: your brand no longer reflects the quality or ambition of your business, you've outgrown your original look, you've shifted direction, or you no longer stand out from competitors. If your brand is holding back growth rather than driving it, it's time to look at it.

Not if it's handled properly. We assess what's working and carries real equity, keep or evolve those elements deliberately, and change what's holding you back - so you modernise without throwing away the recognition you've earned.

Yes. We can audit your current brand, identify what's working and what isn't, and evolve the areas that no longer reflect your quality or ambitions rather than starting from a blank page if you don't need to.

Most rebrands take around 10 to 14 weeks depending on how much changes and how many touchpoints need updating. We agree a schedule covering discovery through to rollout.

Rebrands typically range from £8,000 to £40,000 depending on how fundamental the change is and how many assets need reworking. We quote each one individually after understanding the scope.

It can, especially if the website changes too - but handled properly it's low-risk. We plan redirects and keep your content and structure sound so you carry your search equity across rather than losing it.

We're a strategic branding agency offering brand strategy, brand identity, packaging design, website design and build, graphic design, and ongoing creative support. We can lead a complete project end to end, propose a short sprint of hourly design services, or work as your integrated design team through a retention model.

We treat every project as a brand problem first and a design job second. We start with strategy, commercial value and customer journey - then design, so the work doesn't just look good, it does the job. You deal directly with the people doing the work, and everything is built to be used consistently long after launch.

Ambitious businesses that want to grow, evolve or communicate more clearly. This means from start-ups laying their first foundations to established national brands. What our clients share isn't a sector or a size (albeit we do have a portfolio geared towards certain industries as a matter of organic word of mouth discussions) it's that they're ready to invest properly in getting their brand right.

Yes we do, we love start-ups. We work with start-ups that are serious about building a strong brand from day one, and we shape the level of the engagement to suit an early-stage budget while still giving you foundations you won't outgrow in a year.

We're based at LCB Depot in Leicester and work with clients across the UK and beyond. Most collaboration happens remotely with calls and shared previews. We do prefer to meet in person, so we'll always try and get to see you before we start working together to make sure we are a good match!

Every project is quoted individually against what you actually need (no bloated packages) and you get transparent, fixed pricing before any work begins, unless you want to simply put a smaller project 'on the clock'.

Most branding design projects take between 8 and 12 weeks from kick off to delivery, depending on size and scope. We agree a clear timeline upfront so you always know what's happening and when. Websites can take slightly longer depending on site size and content provision.

We start by understanding your business and goals, then define a strategic direction, develop the creative, refine the chosen route with you, and deliver the final assets ready to use. Every process we run has a step by step guide on our service pages. You're involved at every stage, no big reveal at the end that misses the mark.

Simply, just a conversation to begin with. From there we run a short discovery stage to understand your business, your audience and your ambitions, and we'll tell you clearly what we need from you at each step.

You get everything you need to use your brand with confidence. That's final files, guidelines, and a handover so your team knows how to apply it. We're also on hand afterwards if you need support or want to keep working together. We don't just disappear and we will check back in with you after a couple of months to make sure everything is as expected.

Yes. Many clients keep us on through a monthly retainer for regular design work. These are jobs such as social, campaigns, print, updates so you have a creative team on call without hiring in-house. Retainers start from £1,500 and are shaped around what you need.

Get in touch and tell us about your business, what you're trying to achieve, and any important timings. We'll set up an initial conversation and take it from there. Contact us via email, phone or through any social channel.