The Challenge
Tim runs a PR company in Leicester with an international client list and, by his own admission, an old school copywriter's approach. The site he launched the business with did not reflect any of that. It looked thrown together, and it was working against him in conversations with exactly the calibre of client he was already serving.
The Approach
We produced something fresh, white and unashamedly article led, where the copy sings and everything else gets out of its way. The real detail went into layout and text composition, making information feel readable and easy to take in, the same discipline we apply to editorial brochures. We built straightforward publishing for blogs and articles, and made the whole thing easy to leverage on social so activity there pulls people back to the site and into the funnel.
The Solution
Branagh PR now have a website with the credibility to sit alongside their client list, and the conversations that used to be awkward are conversations they now have comfortably. Publishing is simple, articles land properly, and Tim's writing has the setting it always needed.